Services
Two decades as a journalist inside Japan gave me a deep understanding of how the country works — and the network to go with it. I write, speak, and advise at the intersection of cultures — bringing a rare, first-hand perspective to organizations navigating communication, strategy, and leadership across borders.
Advising
When an organization works with Japan, the hard part is rarely the language — it's the unwritten rules beneath it. I advise on what actually moves things in Japan, from two decades reporting inside the country.
Japanese business culture and the Japanese market
Press and media strategy for reaching Japan
Communication support at high-level meetings
Speaking
I take audiences beneath the surface of Japan — into how the society and its business world actually work — as a journalist who covered the country from the inside for twenty years, now living in Denmark.
How Japanese society and business actually work — the context, relationships, and logic beneath the surface that visitors rarely see
Working with Japan in practice: business culture, decision-making, and the media landscape, for teams entering the market or hosting partners and delegations
Denmark seen from the outside — what makes its approach to work, time, and well-being distinctive, drawn from my bestselling book
Writing
Trained to write fact-rich stories on deadline for millions of readers — and to make them land.
Copywriting for both Japanese and international audiences
Research, interviews, and feature articles
What clients say
"Yoko offered a compelling and nuanced perspective on Japan's declining birth rate through comparison with Denmark, linking flexible working hours and family policy to the choices people actually make. Insightful, evidence-based, and highly relevant."
— Thomas Højlund Christensen, Senior Diplomat, Royal Danish Embassy, Tokyo
"Yoko's introduction to our communications team on how media and communications work in Japan was hugely valuable in helping us understand what was required to be successful in Tokyo. Our Summit went very well, and we received significant coverage."
— Rasmus Nord Jørgensen, Director of Communications, Global Maritime Forum
Organizations I’ve worked with
